Beth Kanter's Blog - Part 60

Is Instagram Useful for Nonprofit Marketing?

Measurement, Storytelling, Visual

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately.   From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post,  ”The Revolution Won’t Be Televised; It Will Be Instagrammed” points out some underlying trends that might make some of the hype less hype:

  • Smartphone use has become pervasive, siting recent research reports from Pew  Internet for America Life research
  • Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.
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Nonprofits: Leave A Comment to Win A Free Dell Color Laser Printer

Promotions

UPDATE: This giveaway is now finished.  The winner, The EllieFund, has been selected  Many thanks to everyone who participated!

A couple of weeks,   a PR agency working for Dell approached me with an offer that I was going to refuse:

We will give a  Dell 1355cnw Multifunction Color Printer.  

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Cambodia: Responsible Tourism: Part 3

Cambodia

This is the third of a three-part post about what I learned about social media, NGOs, and Social Change in Cambodia during my “homecoming trip.”      Part 1 was about NGOs in Cambodia, focusing on the work of the Sharing Foundation.  … Read More

Cambodia Bloggers: Five Years Later – Part 2

Cambodia

This is the second of a three-part post about what I learned about social media, NGOs, and Social Change in Cambodia during my “homecoming trip.”   Part 1 was about NGOs in Cambodia, focusing on the work of the Sharing Foundation.    … Read More

Cambodia: Social Media, NGOs, and Social Change: Part 1

Cambodia

Two weeks ago,  I took a homecoming trip to Cambodia with my family.  For those of you who have been following my blogging since 2004, you already know that Cambodia is in my heart!     When my husband and I were in Cambodia in 2000 to bring home Harry, our infant son, we got a blessing from a monk.  … Read More