To Promote or Not to Promote? (…and Is That The Question?):GlobalGiving’s Experiment With Facebook Promoted Posts
Note from Beth: Almost weekly, there is yet another tool, feature, or tactic that you can you try using as part of your social media tool box. But how do you know it is effective? Over the summer, Facebook has enabled you to pay for an individual post to be seen in more of your fans’ newsfeeds.