Beth Kanter's Blog - Part 88

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Fundraising, Research Studies

Guest Post By Dennis McCarthy

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More

Scrappy VS Strategic: Is there a generational divide in nonprofits around how to innovate using new technology?

Capacity, Guest Post

Note from Beth: I’m working in Dubai this week and have lined up some guest posts from some colleagues.    Daniel Ben-Horin from TechSoup Global wrote a thought provoking post over at the SSIR about generational differences in nonprofits when it comes to trying to scale social change strategies using social technologies.  

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Find the Charlie’s, Justine’s, and Edna’s in your network

Fundraising

I was honored to moderate a panel at  Innogive Conference on the intersection of social and mobile strategy.   I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels.  … Read More

Facebook Apps and Book Giveaway

Books, Tools and Tactics

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page.   He presented me with a copy of new book, Facebook Marketing for Dummies.… Read More

Twive and Receive Approaches 100 Cities with Two Months to Go

Guest Post

Twive and Receive

Twive and Receive Approaches 100 Cities with Two Months to Go Guest Post By Geoff Livingston

Yes, just what you wanted, another Twitter coined word – Twive, combining Twitter and giving. But when Razoo designed Twive and Receive, a national giving day slated for June 14, we couldn’t help ourselves.… Read More