As Visiting Scholar at the Packard Foundation, my work plan includes delivering many different peer learning opportunities, coaching, and training with grantees. Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. … Read More
Note from Beth: I’ve just returned from leading an intense “Networked NGO” training for Packard Foundation PRH grantees from Pakistan. The four-day workshop covered effective practices of networked ngos, including culture change, integrated social media strategy, and tactics. I worked with a group of eight organizations with two staff people from each.
Guest Post By Dennis McCarthy
We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing
With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More