Guest Post By Dennis McCarthy
We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing
With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally.… Read More
Note from Beth: I’m working in Dubai this week and have lined up some guest posts from some colleagues. Daniel Ben-Horin from TechSoup Global wrote a thought provoking post over at the SSIR about generational differences in nonprofits when it comes to trying to scale social change strategies using social technologies.
I was honored to moderate a panel at Innogive Conference on the intersection of social and mobile strategy. I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels. … Read More