Beth Kanter's Blog - Part 95

What does monitoring your brand on social media channels really mean?

Listening

“Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy.   Listening is the process tracking brand mentions or related key words and  transforming a “river of noise” into insights that allow you to make decisions.    … Read More

The Five Stages of A Social Media PR Disaster

Failure

Update: Just as I hit the publish button on this post,   I got news that Komen’s Karen Handel resigned.  Perhaps the sixth stage is fire the staff person who was primarily responsible for the mess.

Now that we’ve had a few days to let the dust settle from the Komen-Planned Parenthood firestorm, it is time to think about takeaways for other nonprofits.    … Read More

Taking Baby Steps to Social Media Maturity with Your Peers

Guest Post

Flickr Photo by Johnny Hall

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media.    As part of my work at the Packard Foundation,  I designed and facilitated several peer learning groups and exchanges.  

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Heroes with A Heart Grant Recognizes Unsung Nonprofit Heroes

Guest Post

Heroes with A Heart Grant Recognizes Unsung Nonprofit Heros – Guest Post by John Haydon

If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day. They’re not on the front page of the newspaper, and they’re not mingling with the Gates and Buffets of the world.… Read More

Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause

Movement Building

On Tuesday, the Susan G. Komen Foundation, a leading breast cancer charity,  pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood.  Each year millions of women are screened for breast cancer at Planned Parenthood, and Susan G.Read More