Enchantment: Resisting Guy Kawasaki Is Futile | Beth's Blog

Enchantment: Resisting Guy Kawasaki Is Futile

Digital Strategy

Yesterday, the Social Media for Nonprofit Conference series kicked off in San Francisco yesterday in War Memorial Green Room with support from Microsoft.   The conference shared practical tips and tools with expert speakers including, JD Lasica, Social Brite,  Susan Gordon of Causes.com, Jonah Sachs of Free Range Studios, Charles Porch of FacebookSusan Tenby of TechSoup Global and Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of Business at UC Berkeley.

The highlight was the morning keynote by Guy Kawasaki whose keynote shared ten principles about how to enchant people based on his new book, Enchantment.    What’s not to like about Guy?   He is an amazing speaker, great stories, beautiful visuals, funny, and a mix of solid principles and practical information.    One can always learn so much for watching a good speaker!

Each speaker had a plethora of practical tips and resources, that I decided to capture some of the best nuggits.  Here they are:

Guy Kawaski:

Facebook is picture economy, while Twitter is a link economy.  Makes me wonder what type of economy Google Plus will be once get beyond the early adopter beta stage?  The small circle economy?

He uses a Twitter monitoring tool called “Hibari” although it is just for Mac because it filters well.

“Always Be Cropping” – a very practical point for being enchanting with photos that stand out in social streams – and to mindful of good composition – which requires cropping.     Here’s some other suggestions and tips for enchanting photos.

Charles Porch, Facebook

Be strategic about cross linking and collaborating with other organizations on Facebook by using tagging, page favorites, and participating.   Here’s some more tips.

Susan Gordon, Causes

Bring the big donor experience to every donor – saying thank you, acknowledging them, engaging with them

If you use the new integrated Causes landing tab with your Facebook Page,  you also need a communications strategy to go along with it.  Here’s more.

Susan Tenby, TechSoup

Susan had the best line of the all event.

Hashtags can lead you to great communities and conversations – discover, search, monitor and participate in the ones that are relevant.

JD Lasica, SocialBrite

JD gave an amazing presentation packed full of practical and useful tips and tools.   Even better, as he said, it was Christmas in June – he created a page with all his handouts here.

I gave the end of the day “un keynote,” a chance to put into practice what I learned from Heather Gold.   As you can imagine, the conference blahs start to hit after a day of taking in some much fabulous information.    So, I started with an energizer by making everyone do the chicken dance.

(I also used a measurement – before we started moving, I asked how many people on scale were exhausted and ready for the after party or a nap?    I asked the same question after we did the energizer and the number of people who self-reported exhausted by a show of hands went down.   My point is that movement gets blood flood to brain and people wake up if they’re in an information overload coma)

I did a very brief  ignite style presentation on free agents to frame the discussion before wandering out to the audience with a wireless mic to discuss the questions.   Some of the points raised yesterday and in other discussions are summarized here.

The best part of the day for me was peer assist circles we did at the end.    We had an hour and worked in some groups where each person got to share, what they we’re working on and what they’d need help with.     I got to participate – and this small group, more intimate unstructured type of peer assist is one of my favorite ways to learn.

9 Responses

  1. Salem Kimble says:

    Thank you Beth for this great summary! I thought your chicken dance/movement and un-keynote format set the tone for the peer assist circles afterwards and brought the audience more actively into the discussion. Thanks for all the great links to resources you tweeted all day too!

  2. terri ducay says:

    Beth your summary is spot on. The conference was a wonderful surprise chuck full of concrete examples, tools, action steps and people open to help others. It was like a mini TED, but better. And need I say a lot less expensive.

  3. terri ducay says:

    Beth your summary is spot on. The conference was a wonderful surprise chuck full of concrete examples, tools, action steps and people open to helping others. It was like a mini TED, but better. And need I say a lot less expensive.

  4. Toan Lam says:

    Beth, you were equally inspiring, informative and uplifting! Thanks for sharing your knowledge and experience in this ever changing world of multi/social media! Onward…

  5. Beth says:

    Toan, thanks for your kind words!!!

  6. […] Kanter recaps a few of the highlights from the Social Media for Nonprofit Conference held in San Francisco this […]

  7. Beth- Your “un” keynote was great! I loved the Chicken Dance and we’re ecstatic with the response to the program.

    You ended it on a wonderful note, and I’m glad to hear you found the Solution Salons helpful- any thoughts on whether those would’ve been better over lunch vs. at the end of the day?

    We’re planning them for the Seattle again at least and I’m wondering if we should make them a staple at all programs, and if it could work to have participants facilitate, since it’s tough to line up 20 facilitators for each city, esp. outside our home base…

  8. […] Leverage existing resources. If you’re from a nonprofit in the HIV community, remember that there are free resources out there, such as the conference presentations, this list from Socialbrite, and the AIDS.gov new media toolkit. Beth Kantor, author of The Networked Nonprofit, talked to the audience about etiquette between nonprofits and free agents, another resource to leverage (read her blog post about the conference). […]

  9. […] 2012 Our colleagues at Inman have been referencing the term “photo economy” (see Guy Kawasaki) recently in their webcasts. How you define it can vary but from a BrightDoor perspective […]