[Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact? | Beth's Blog

[Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact?

Digital Strategy

I was in NYC over the weekend and Monday to attend and speak at the Mashable Social Good Summit,   a three-day conference featuring discussions and presentations with global social activists, organizations, and new media experts.  Held during UN Week and Clinton Global Initiative,  the speakers and agenda was diverse, interesting, and inspiring.

The event was designed for the Mashable audience, a younger and social media savvy group that has the hunger and capacity to consumer a lot of content as well as do good in the world.   The agenda was packed, with 30 more plenary sessions per day (highlights here) ranging from 5 minutes solo presentations, 10-20 minute panel discussions, and live interviews via skype.    But the speakers were not just technologists, they included global leaders – many who are used to a different format for conferences.  As one of #sgsglobal organizers mentioned in his introduction, it was a shift for those used to giving 90 minutes!

There were a couple of big takeaways for me:

Inspiration and Feeling Good About The Desire to Do Good

The Mashable audience truly wants to do good in the world and they were inspired to hear and see many different examples and opportunities to support. And, inspiration was not a one-way street – we also heard from world leaders from the US Ambassador to the UN Susan Rice to Hilary Clinton and many others about the opportunity that young people have to do good in a connected world.

Encouraging  (younger) People To Follow Their Passion About Doing Good

A theme I heard throughout the day on multiple panels was a call to action for people in the room to serve the world by following their passion. This was particularly true in Maria Bello’s story about her work in Haiti with creating a women’s network called We Advance.

What better way to see this in action is to hear it and see it from the young people themselves.   The audience got a performance by J.D. Malkin, known as jdviolinboy on YouTube. In addition to being gifted musically, Malkin is also the newest youth ambassador of Save the Children, an institution that serves children in need in around the world.

But, young people are not just advocates, they can also come up with solutions and opportunities.   This was the theme of a panel featuring representatives from Microsoft and Global Giving called “Bridging the Opportunity Divide.”   (Here’s a reflection from Akhtar Badshah)

Thinking Big About How To Use  Technology For Social Change, But Understand the Challenges

There were many examples of how social, mobile, and other new digital technologies are being used to scale good bridge digital divides.


Larry Irving talked about the many ways mobile is bridging the digital divide around the world and helping to deliver poverty reduction programs.  He mentioned developments in the technology – like the $35 tablet in India – that are getting many more people who were left out connected. Irving also acknowledged that there was a lot more work to do to get nonprofits to adopt these new technologies.  He asked the audience a series of questions about whether or not they thought most nonprofits they knew were using the new tools to the great impact.  Not many hands went up.

I was honored to be on the agenda in the evening – in-between Mira Sorvino and Jane Goodall.  I gave a 5 minute talk with a message that I always share when I speak to young people at universities in other parts of the world — to follow their passion for social change and technology, but make sure they are connect with nonprofits and their collective efforts lead to on the ground change.     That it isn’t about the tools it is what you do with them.

Getting from Collective Conversation to Impact

The most amazing part of this summit was the global conversation that was taking place – not just in the room. There were meetups having on the ground throughout the world where people were watching the live stream and participating. In NYC, in the back of the auditorium, there was a multi-language rumble going on as translators were translating speaker’s remarks into 7 languages. I noticed that colleagues that I have met in different places in the world for my capacity building work were joining the conversation.

Conversation and engagement is the first rung on the ladder of social change.    The next step is action.  Many of the speakers offered specific options for people in the room to take action, hopefully followed by collective impact on the ground.


9 Responses

  1. Rachael Barrett says:

    I was torn throughout the conference, if I left the auditorium I would miss something incredible; so I sat and took pages of widely scribbled notes. When I did finally get up to leave, I had the most incredible good fortune to put a face to a name, namely yours, Beth!! Organizing the notes is my next action! And then more to follow.

    I want to caution that the calls to action at the conference were too often of the traditional variety (join a website, add your name to the list). Maybe that is just the state now. Where I assume more substantive, robust action took place (and a big guess, considering I was not there), was in the meetups. I would love to hear in more detail how the meetups went, what action steps were developed for that locally driven change, be the target a global stage or a community stage.

    Finally, a question on campaigns, a few were launched or publicized. Is there good data about the impact of these global campaigns? I am thinking of Girls not Brides or Save the Children’s Heartbeat campaign (so smart) or UNHCR’s? They are no doubt, smart and incredibly inspiring — in that moment. Apart from putting a pin on a map (I was here — UNHCR), what’s the next best step I should take? I share my participation on Facebook, then what?

    On end of the campaigner, they will measure “hits” and “shares” et al and maybe track an increase in donations (that may not begin to cover the actual costs of….X). We know that when a campaign goes viral the way Kony 2012 did, it is not sustainable and in the sector, we are starting to get folks writing about the complications that the campaign failed to relay and the complications of such a successful campaign without solid programming behind it.

    Which brings me to Charity: Water. Continuously, smart, savvy, inspiring campaigns. You could say, Charity: Water functions in an endless campaign. And, that approach works. They have a specific activity that is documented and they can follow up and make clear, we set out to do X with your money, we did X, see the photos. Questions?

    Looking forward to next year’s Social Good Summit.

    PS I was happy to see the conference on a weekend, it enabled those of use for whom this type of conference does not fall within our prescribed roles to break out, and for a reasonable rate, attend independently!

  2. […] a nice summary of the Mashable Social Good Summit,  a three-day conference featuring discussions and presentations with global social activists, organizations, and new media experts.  […]

  3. Jay Geneske says:

    Yes, an inspiring week indeed. Between SGS, CGI, and UN – NYC is buzzing with social innovation this week. I spent most of my weekend and Monday at 92Y, and left feeling recharged and ready to go! Great job on your talk as well. I posted my reflections over on Echoing Green’s site: http://www.echoinggreen.org/blog/top-5-videos-social-good-summit

  4. Thanks for sharing about the inspiring event. I especially appreciated reading about UN Ambassador Susan Rice and Secretary of State Hilary Clinton’s involvement — momentum in the direction of your vision to build more resilient civil society networks that can scale when diplomatic crises, such as the recent anti-Islam film, take place. Ironically, I saw your post just as I finished a post on a related topic — using #SMEM (and #crisisdata) lessons learned for public diplomacy. I added a last minute link to your post. Great news indeed! Thanks again!

  5. Beth says:

    Thanks Monica! The event organizers/hosts included the UN Foundation – so I imagine they were able to draw from resources to get the translators. Thanks for adding the link.

  6. Beth says:

    Just discovered the “global conversation” blog – http://theglobalconversation.tumblr.com/

  7. Ashley says:

    Hi! First of all, I was really inspired with everything that the speakers talked about. We are really striving to move forward with the ICTs available. 🙂 Anyway, will you be posting a video of what happened last Saturday? I’m very interested in watching it again. 🙂 haha. Thanks!

  8. Beth says:

    Hi Ashley – follow the links in the post. They take you a link of the archive of the videos from the event.

  9. […] September, Beth Kanter posted a recap of Mashable’s Social Good Summit titled, [Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact? This event is designed for a younger, social media savvy audience. The speakers (including Kanter) […]