My colleague, Derrick Feldman, has just published a new book, “Social Movements for Good,” a guidebook for driving change, by taking advantage of the social “currency” that makes movements go viral. If you don’t know Derrick, he has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today’s most successful social good movements by companies and nonprofits.
The book is based on research of leaders behind these movements and the individuals who responded. Derrick has analyze the various the approaches that make social good movements work. The book offers tips about how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn’t enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.
The book includes:
- Case studies of the most successful social good movements
- Creation stories of today’s social good movements
- Best practices on how to engage and activate a younger generation of activists and supporters
- Strategy tips on how to create compelling messaging and engagement so people respond to the movement and issues
We all know that successful social movements don’t happen by accident. People don’t magically come together to create change. If your organization or network is trying to catalyze and support a social good movement and you want it to succeed, you need a solid strategy, the tactics, and tools that this book has to offer. Social Movements for Good is a great addition to your nonprofit library!