Oregon Nonprofit Leadership Conference The Three C’s of Social Media: Content, Champions, and Channels
Becoming A Networked Nonprofit: The Three C’s of Social Media
Content, Champions, and Channels
Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by connecting, building, and establishing trust with people in their networks.
Social media can be a valuable engagement channel in your online fundraising plan or to promote your nonprofit’s brand or programs. But the crowds won’t come flocking and open their wallets unless your organizations creates a robust strategy based on the three C’s of social media. Your strategy must include compelling content that uses best practices in storytelling and an army of champions who can influence others and generate buzz about your organization. And finally, your organization must optimize engagement, organic content, and paid social across social media channels to build your fundraising prospect list.
- Overview of digital trends: What has changed, what is the same and what that means for your fundraising strategy
- How to identify, cultivate and deploy champions and influencers to support your digital strategy
- Provide practical tips for engagement, content, paid social, and champions on social media channels
Date: Monday, April 16th
Time: 1:30pm – 2:45pm