As part of my work this year as Visiting Scholar at the Packard Foundation, I’ve facilitated many peer learning groups on effective social media, networked nonprofits, and measurement. Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit, with co-author KD Paine. … Read More
I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. This week, the post that got the most conversation was a playful and visual one. … Read More
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? … Read More
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. … Read More
Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.” I received a review copy from O’Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy.
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