Colorado Coalition for the Medically Underserved is a state network that links resources with people who can make change happen in Colorado. They work in collaboration with health care providers, policy, and decision makers, industry experts, advocates, and individuals in communities across Colorado. Their vision is to ensure that health care systems meet the needs of the medically underserved and the needs of those providers and systems of care dedicated to caring for the underserved.
As part of their integrated communications strategy for social media, they tweet through CCMUTweets – taking a networked approach. Sarah Mapes is the Director of Communications Colorado Coalition for the Medically Underserved and she also coordinates a team that shares updates through this profile as well as their individual profiles.
Sarah supports other staff members who tweet to support their communications objectives. She provides training and encourages staff members to get into a regular Twitter habit. One techniques she uses for new users that join the team is to create a “Twitter Scavenger Hunt.” By making Twitter fun, it inspires more regular use.
She says about the activity, “They’re (mostly) very simple tasks for new Twitter users to do–I usually set the length of a challenge at 2-6 weeks depending on how many tasks I give them to do, and then we celebrate with breakfast at staff meeting when it’s over.”
Here’s an example:
- Find a new hashtag and use it successfully
- Tweet a photo you took with your phone
- Follow 5 new people that interest you
- Schedule a tweet using HootSuite, Tweetdeck, or another service
- Find and sign up for a link that will track your clicks
- At a conference, tweet at the end of each session with a main point, important quote, or biggest learning moment
- At a conference, direct a tweet to a speaker thanking them for their presentation, asking a question, or responding to something they said
- Search for a topic or hashtag you are interested in
- Create a Twitter lists
- Reply to someone’s tweet and get them to respond to you
- Tweet something that draws a connection between something you learned and something you’re working on that you can link to on your organization’s website
- Trade twitter handles with a colleague
- Use a social media tool to determine your most effective time of the day to tweet
- Gain 10 new followers by following less than 10 people
- Use #FF to list a few people you enjoy following
If you are supporting staff and others at your organization to help with Tweeting, what motivational techniques do you use?