Twive and Receive Approaches 100 Cities with Two Months to Go Guest Post By Geoff Livingston
Yes, just what you wanted, another Twitter coined word – Twive, combining Twitter and giving. But when Razoo designed Twive and Receive, a national giving day slated for June 14, we couldn’t help ourselves. With strong roots in prior national giving events and contests such as Twestival Local and America’s Giving Challenge, we wanted Twive to have the same fun spirit of those early ground-breaking giving events. At the same we wanted to evolve the Twitter-based giving day with gamification and capacity building training.
Cities across America will compete to win their share of $30,000 in award money for a locally-serving nonprofit. Only one nonprofit per city will be allowed to compete. Communities can fundraise using Twitter, other social networks, and electronic media. We are encouraging nonprofits to team up with local Twitter and social media leaders to help them fundraise in their hometown.
So far the response has been great. We expect to cross the 100 city mark at some point this week with just under two months to go.
Certainly, part of that is the $30,000 purse. But I also hope the nonprofits and fundraisers get more out of the day than donations.
One aspect of our approach towards giving days is the importance of including training, something I learned from Beth directly during my time working with her. Engaging in social media — and in particular, more difficult tasks like social fundraising — requires training to succeed. A giving day like this should be an exercise that builds nonprofits’ social media capacity, and encourages them to try out new and different skills and theories.
Done right with SMART goals in mind, the day can be an incredible learning experience for every competitor. Hopefully, nonprofits will be able to apply these new skills throughout the year to encourage more online donations, better grassroots networks, and stronger communities.
I am excited to see how the giving day pans out. We’ve seen this type of event before, but never in the U.S. alone with a city focus, and never with this type of gamification. It will be interesting to see which cities are the most generous. My money is on midwest cities taking at least two of the three awards, but as Yogi Berra said, “It ain’t over till it’s over.”
Thanks, Beth for the opportunity to discuss Twive and Receive.
Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes.