Show Your Mama Some Love | Beth's Blog

Show Your Mama Some Love

Digital Strategy

Show some love in the next fews at To Mama With Love, a creative social fundraiser that leverages the emotional connection we feel with our own mothers or our own pride of being a mom.  Epic Change is inviting everyone to participate in an online collaborative art project to honor moms around the Globe.

I created a heartspace using a photo of my mom and are dancing.   She always encouraged me to participate in the arts.   Growing up, I took ballet lessons, played flute, attended concerts, learned how to draw, painted with water colors and oil paints, wrote poetry and short stories, learned how to spin wool and weave fabrics, sew, theater improv.

Embracing the arts as a child and into my adult years has made me learn the value of experimenting and creativity.    And it’s all because my mom opened the doors and pointed the way and said “try this.”

Stacey Monk, founder of Epic Change,  says forget spending money on stuff to celebrate your mom on Mother’s Day.  Instead, unleash your love to the world to make it a better place for Mamas & children everywhere by heading right over to To Mama With Love and create a heart space.

Last year, this campaign had hundreds of people sharing their  love for hundreds of moms, and nearly $20,000 USD was raised to build a home for the TwitterKids of Tanzania and their classmates who attend Mama Lucy Kamptoni’s school in Arusha, Tanzania.

This year’s campaign hopes to raise $65,000 to invest  in Mama Lucy’s secondary school in Tanzania, Renu & Maggie’s schools in Kathmandu & Surkhet, Nepal, and Suraya’s women’s shelter in Afghanistan.  Learn more about the women being honored and create your heartspace for your mom  here.

I’d like to point two really good social media practices for this campaign.   Stacey’s been running this campaigns since 2008 that combine core human emotions – giving thanks or love.    She  has also built up a responsive core group of supporters.

Nonprofit tech and social change bloggers are supporting the campaign with these inspiring posts.

Carol Quinn: Your Mama

Amy Sample Ward: Can Love Change The World? I Hope So

Fran Melmen: To Mama With Love

Debra Askanase: How To Create Love Online: To Mama With Love Starts Today

Sue Anne Reed: Do You Love Your Momma?

Kim Jackson: I have A Lot of Moms

Judy Zlatnik: To Mama With Love

To kick off the campaign,  they rallied their base by inviting them to a “secret Facebook Group” to share details of this campaign.   They also asked this group to sign up for “secret missions.”    Having a group of ardent supporters help you spread your campaign by maintaining an ongoing relationship with them is a core value of a networked nonprofit – and Stacey’s Epic Change is an excellent example.

Another Mother’s Day campaign is this customizable video about the World’s Greatest Mom from Momsrising who are advocating for legislation to make the world a better place for mothers.

How are you going to honor your mom on Mother’s Day?

7 Responses

  1. Anita says:

    Thanks for posting about the World’s Greatest Mom customizable video! We hope people have fun with it, pass it along, and enjoy getting involved & empowered as parents/caregivers!


  2. Sue Anne Reed says:

    Thanks for linking to my post. 🙂 I agree that Stacey is doing a lot of things right with this campaign and there’s great lessons to be learned for lots of non-profits about how to engage your supporters. 🙂

    Sue Anne

  3. Beth says:

    Thanks for commenting Anita and saying thanks! Appreciated. I really enjoyed the movie – it was a lot of fun and forwarded to a some other moms I know.

  4. Beth says:

    Sue Anne – yes for sure!

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