If you work in social media or PR for that matter, and you are concerned about measurement, then KD Paine is already high on your list of must go to sources. I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “Social Media, Nonprofit, and ROI Poetry Slam” where she was a participant. Not only did she wear a Tiara, but she shared her measurement insights in rhyme.
I haven’t yet formally announced that I’ve been working on a book project with KD Paine to bring her Measure What Matters to the social good sector. It’s about how Networked Nonprofits can use data to drive social change. My work this year as Visiting Scholar at the David and Lucile Packard Foundation has been focused on testing frameworks and principles for the book and collecting stories.
Does your nonprofit have an amazing social media measurement success (or failure) story? Let me know in the comments, you could be featured in the book.