Data Nerd Alert: Social Networking Benchmark Report 2012 | Beth’s Blog

Data Nerd Alert: Social Networking Benchmark Report 2012

Guest Post

Note from Beth: This is a banner week for data nerds!  Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.  Frank Barry shares this guest post summarizing results.

2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

We learned a lot of things, but one prevailing theme stood out —despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.

The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends.

6 KEY FINDINGS FROM THE 2012 NONPROFIT SOCIAL NETWORKING REPORT…

  • 98% have a Facebook page with an average community size of over 8k fans. [Tweet It!]
  • Average Facebook and Twitter communities grew by 30% and 81%, respectively. [Tweet It!]
  • Average value of a Facebook Like is $214.81 over 12 months following acquisition. [Tweet It!]
  • 73% allocate half of a full time employee to managing social networking activities. [Tweet It!]
  • 43% budget $0 for their social networking activities. [Tweet It!]
  • The top 3 factors for success are: strategy, prioritization, dedicated staff. [Tweet It!]
  • Check out the Nonprofit Social Networking INFOGRAPHIC based on the 2012 report to get high level insight into the findings as well as a few year over year trends.

    Click to view complete image

    Frank Barry is the, Internet strategy manager at Blackbaud. This post was originally published on the Netwits ThinkTank

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