Shel Israel describes social or goodwill fundraising (individual raising money and giving to causes) as the “cult of generosity” – I would like to call “Individual Social Responsibility” – like there is “Corporate Social Responsibility,” it is also important for individuals to be generous. But it doesn’t mean that you can’t be strategic. I learned this from Giving 2.0 author Laura Arrillaga-Andresseen (who wrote the foreword to my next book, Measuring the Networked Nonprofit).
While there are many tools and strategies for people to raise money and process donations, there is few tools for individuals to think about how to be more strategic in their giving. WiserEarth has just launched a new site called “Wiser Giving” with a mission is to make smart philanthropy simple by helping you make better philanthropic decisions by offering hands-on strategy tools, information, and advice from friends and experts. By using WiserGiving, your charitable dollars will go further, go to the right organizations, and make an impact.
The site features a unique tool, WiserGiving Style Quiz℠, which is designed to help you understand your own strategic approach to philanthropy. I had two dominant giving profiles: direct service and building movements. Understanding your giving style, will help your generosity to have impact.
Are you acting on your individual social responsibility? How are you being strategic? What’s your giving style?